real estate lead generation

Real Estate Lead Generation Ideas

One might say, success in real estate depends on how effectively one can find new prospects. Today, a large number of real estate leads take place through the internet so there are many different ways to get new leads to your business. Potential buyers will often perform research online before calling a realtor’s office and this is where most real estates lead generating occurs. The process of generating leads is more successful if one can get information in front of potential buyers through a website or blog.


Real estate is a highly competitive industry and this means the competition is fierce. A well-maintained website can give you an edge over your competitors by creating a website that is relevant to your niche. A good website also allows potential buyers to get to know you and your business better. This is a great way to create real estate leads and by developing a professional website and using search engine optimization techniques you will be able to get leads that would otherwise be hard to get.

Lead Channels

Real estate leads can come from many sources including classified ads. This is one of the leading real estate lead generators but the problem is that the cost for this leads is very high. However, if you build your website and use the search engines like Google, Yahoo and MSN you can create traffic that can help with your overall business. The main key to getting this traffic is to build it organically and not pay per click.

The next type of site is called blogging. Blogs allow you to post content and these posts can have links to your website at the bottom of the page. You can get leads from blogs as long as they contain a good amount of relevant content. Many blog directories exist that allow you to submit your blog and if you put valuable content in the blog you will have the opportunity to get more leads.

real estate lead generation

Many realtors believe that press releases can be very useful and they also believe that this type of release is one of the best real estate lead generators. When someone reads about your property, you want them to visit your website so you can provide them with more information. A press release can contain a photo of the property and a description and this is one of the easiest real estate lead generators to create.

Social media is one of the most popular forms of advertising today and many realtors use this method to advertise their business. These social sites are great for finding leads as long as they allow a free profile which means that potential buyers can view profiles of other people who are interested in buying homes. They can follow someone else who is selling homes or contact other people who are looking for homes. You can also add them to email lists that will lead to an automatic mailing list so that the email you send out contains more information and this leads to an even higher level of success.

Popular Ideas

One of the most commonly used real estate lead generating ideas is to post articles and blog entries about your business and then have them listed in different sites like EzineArticles, the article directory and MySpace and Facebook. This type of strategy is very effective because many people read these websites and you can get new leads through this. These types of sites allow people to see what you have to offer through articles that they can use in creating an opt-in email.

These are only a few real estate leads generating ideas that can be used to get leads. One more idea to consider is that many realtors can work with their customers to build a website to provide additional information so that they will be informed about what they can do for their home.

real estate website

Tips for Your Real Estate Website Design

An impressive real estate website can help you get the most out of your property marketing efforts and keep the interest of current clients who are already in the marketplace for a new house. Fifty-one per cent of potential buyers in North America visited a property website for the first time as part of their real estate search, according to a recent study by the National Association of Realtors (NAR). And a number of those who did so found a property they liked.


The most important thing to consider when creating a website for your real estate business is to think about how you plan to use it and what your goals are for it. Here are some real estate website design ideas to get you started.

To create a website design that captures the interest of visitors, you must give them a reason to visit your website. This means writing content that’s easy to read and navigate. When you write the content, you’ll have an idea of how the website will look, but you should give yourself room to be creative and let your creativity shine through.

Many real estate websites are filled with information and images, which distract the user and make it hard to read the text. To keep the reader interested and to keep track of information, use bullet points, subheadings, and subcategories. You can also add photos in a variety of different formats. Make sure to make the pictures interesting and enticing to your target audience.


As for your content, you should know that most real estate sites require visitors to fill out a form. The form needs to be easy and quick for visitors to complete so that the seller has all the information they need to provide to the agent. The form will be used to collect the visitor’s name, email address, phone number, address, and social security number, among other information.

real estate website

To create an attractive website, choose a layout that will encourage visitors to explore the content you’ve provided and to click on the links that follow. Make sure your website is easy to read and understand.


There are many other ways to make your real estate web design more efficient. You can increase traffic by adding a blog and using social media to spread your business.

For those who don’t want to worry about building or designing the real estate site themselves, several companies will do this for you. A quick internet search can yield several companies to choose from.

For those who want a little more control in their website design, you can hire a professional company to build and manage your website. They’ll build the website for you, create custom graphics, and set up links that direct visitors to the correct pages.

Working with an Agency

There are a few things to keep in mind when hiring a web development and design company. They can build your website with templates, but you’ll need to ensure that they’ve tested and optimized the site for search engines and that are specifically designed to work with yours.

You want to make sure they’ve taken care of any problems that might occur with the website. Most developers take charge of getting your site ranking high enough to be included in the search engine results for your niche.

You want to make sure that they have enough experience to do this. If you aren’t willing to pay the developer upfront, make sure you check out several companies before making a decision.

A good developer should always make improvements to your website based on what works best for you. If they aren’t experienced enough to make these changes on your behalf, they may charge an arm and a leg to find out what it takes to make your website work for you.